Sr. Analyst - Marketing Analytics & Pricing - Popeyes

Sr. Analyst – Marketing Analytics & Pricing – Popeyes

Bachelor’s degree in business, Economics, Marketing or related field
2+ years of marketing, finance or consulting experience
Proficient in the manipulation and analysis of data
Strong analytical skills
Must have excellent interpersonal, oral and written skills to include formal presentation experience and the ability to prepare and present marketing presentations
Must be proficient with Microsoft Office Suite programs (Excel, Word, PowerPoint, Outlook), SQL/Snowflake, and BI Tools
Excellent organization skills: ability to prioritize and handle multiple tasks.

Analyze pricing strategies for the brand across all menu categories, service modes and geographies by utilizing analytical tools.
Partner with internal and external stakeholders to optimize store level pricing that drives topline Sales and Profits.
Continuously analyze & assess impact of pricing to identify opportunities across all key metrics: topline (sales and traffic) and profit results across our restaurant base.
Analyze competitor data including guest segmentation, product mix, daypart, geographic and service mode insights.
Assess promotional activity, including topline, product mix, guest segmentation and geographic results using internal and third-party software.
Identify root causes of performance for key initiatives and execute ad-hoc pricing and test vs control analyses (i.e., market tests).
Develop and maintain price management strategies that promote long-term brand growth.
Create and manage pricing reports in Tableau and develop the underlying SQL/Snowflake syntax.
Recommend best practices and pricing process automation for any upcoming systems.
Present weekly marketing pricing reports to senior leadership.
Support our field team with local analyses, including supporting local DMA marketing meetings.

No preferred qualifications provided.