Demand Generation Lead

7+ years of B2B marketing experience with a focus on demand generation
Experience providing exec-level reporting in demand gen outcomes
Experience managing people or external teams (contractors, agencies, or direct reports)
Strong track record of designing and executing high-performing campaigns
Proficiency with HubSpot
Deep understanding of marketing attribution and funnel metrics
Excellent project management, communication, and leadership skills
Data-driven mindset with a strong focus on performance and reporting

Lead campaign reporting and attribution; ensure consistent reporting standards across all initiatives
Own marketing’s contribution to pipeline — build and deliver reporting for leadership and cross-functional teams
Mentor and guide direct reports and/or external contributors
Own the implementation and optimization of HubSpot as our core marketing automation platform
Develop lead scoring, nurture workflows, and attribution models to accelerate pipeline
Build seamless marketing-to-sales handoff processes
Design dashboards and reporting systems to track campaign KPIs and ROI
Design and execute integrated, multi-channel campaigns across digital platforms
Drive MQL and SQL growth and measure performance against pipeline and revenue goals
Partner with Product Marketing on launches and strategic initiatives
Support targeted growth strategies for key segments and verticals
Partner with Events to maximize event performance and campaign impact
Manage relationships with external agencies, freelancers, and content creators
Set KPIs and performance expectations for partners
Own campaign analytics, including ROI and conversion rates
Conduct A/B testing and iterative optimization
Generate strategic insights to guide future campaigns and budget allocation
Deliver executive-level reporting on marketing performance