Head of Brand & Content Marketing

Head of Brand & Content Marketing

Requirements

• 12+ years of experience in brand strategy, content marketing —across both agency and in-house environments.
• A strong track record of building iconic, multi-product, high-impact brands (B2B and B2C)
• Strong storytelling & communication skills – Should be able to easily take in large amounts of information and summarize it down to its simplest parts – and build a compelling story out of it all.
• A strategic thinker with a deep passion for storytelling, culture and creating meaningful brand experiences.
• Experience building and leading high-performing, diverse teams across brand strategy, editorial, content strategy
• Proven experience leading content marketing strategy and operations across multiple channels, formats
• Strong leadership and collaboration skills—able to influence senior stakeholders and unify teams around a shared vision.
• Experience working closely with creative teams
• Deep empathy for small businesses—and the people behind them.

Responsibilities

• Evangelize and evolve Square’s brand positioning and long-term strategy, including establishing clear success metrics.
• Partner with the Research team to establish foundational customer insights, brand ICPs and track brand health.
• In partnership with Brand creative, develop foundational brand systems—architecture, guidelines, naming, and governance.
• Shape Square’s voice, story, and messaging to reflect our values and unique POV across paid, owned, earned, product, sales and internal channels.
• Partner with product marketing on audience specific messaging that ladders up to the broader brand narrative.
• Partner with Creative to translate strategy into a compelling, cohesive Brand Identity and breakthrough content.
• Lead the global content strategy for Square.
• Create and distribute compelling content that drives awareness, consideration and engagement through the seller journey.
• Inspire and lead a high-performing content team, including writers, editors, strategists, and operations specialists, fostering a culture of creativity, rigor, and cross-functional collaboration.
• Champion innovation in content formats, from long-form editorial to video, podcasts, interactive, and social storytelling, to keep pace with audience expectations and channel evolution.
• Stay ahead of content and media trends, experimenting with emerging platforms, AI tools, and new distribution models to ensure Square is leading, not following, in content innovation.
• Partner with marketing and creative strategy on ensuring marketing tactics and campaigns ladder up to the brand’s strategy.
• Execute and evangelize the brand’s strategy (purpose, positioning) internally across all brand touchpoints (product, Sales, marketing, CS etc) through data, cultural insight, storytelling, business impact, and deep influence across the org.
• Partner with strategic leadership to ensure brand strategy ladders up to the business’s strategy; and identifying opportunities to shift strategy based on shifts in product roadmap, business goals, target audience, or company vision.
• In partnership with creative, lead the internal rollout, education and adoption of our brand strategy and systems.
• Inspire teams through clear storytelling, data, and thought leadership that reinforces our brand’s value.

Preferred Qualifications

No preferred qualifications provided.