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Sr. Director – Creative – Brand Awareness
Company | Salesforce |
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Location | Chicago, IL, USA |
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Salary | $196800 – $300200 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior, Expert or higher |
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Requirements
- BA or BFA in Copywriting or related field
- Extraordinary writing skills
- World-class portfolio of work
- 12+ years experience in copywriting in a creative agency or client-side group; B2B / tech experience is a plus
- 10+ years experience in marketing work with best in class portfolio
- Hands-on expertise in developing creative solutions and campaigns across all mediums: advertising, film, websites, mobile and graphic design, Corporate ID, interactive, social campaigns, content marketing and events
- Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization
- Passion for copywriting, language, and creative direction
- Experience managing marketing and editorial projects; experience in scriptwriting for video and voice a plus
Responsibilities
- Work closely with the Creative Lead and teams on conceptual development, ideation and execution across key marketing briefs
- Develop messaging frameworks that meet project KPIs; test and iterate when necessary
- Work cross functionally with key marketing leads to present creative concepts and solutions against briefs
- Apply a deep industry knowledge and a keen understanding of different audience types to be able to write thoughtful and relevant copy across a variety of channels and mediums
- Help to establish and apply the Salesforce voice and tone across all work; ability to guide other writers / project owners on the voice and tone
- Ensure the consistency of the brand and highest quality of copywriting across all projects
- Create, concept, inspire others, and roll up their sleeves while bringing creative ideas to life; can deliver and receive feedback
- Ability to think big while operating at the lowest level of detail
- Must be a self starter while being comfortable working with teams, freelancers, agencies, and production partners
Preferred Qualifications
- B2B / tech experience is a plus
- Experience in scriptwriting for video and voice a plus