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Demand Generation Marketing Manager
| Company | Alchemer |
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| Location | Lafayette, CO, USA |
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| Salary | $100000 – $115000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3–5 years in B2B demand generation experience
- 1–3 years of experience at a software company
- Must understand modern marketing principles, marketing funnels and conversion best practices
- Proven success executing multi-channel campaigns (email, digital, webinars, paid social, events)
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Proven success in email marketing, lead nurturing, digital marketing and lead generation programs
- Strong ability to translate ICP and buyer journey insights into campaign strategies
- Comfortable with campaign planning, cross-functional alignment, and A/B testing frameworks.
Responsibilities
- Define campaign strategy, goals/objectives, outline campaign messaging template, and identify key assets to promote
- Develop and execute integrated demand generation campaigns that drive pipeline growth across Alchemer’s core verticals, products and key growth initiatives
- Collaborate with product marketing, sales, and customer success to identify audience segments, ideal customer profiles (ICP), and value-based campaign messaging
- Create, launch, and optimize the assets for multi-channel programs including emails, landing pages, and other campaign elements that are used to drive MQL volume and quality
- Collaborate with content marketing team on social media and webinars
- Enable and launch campaigns internally to sales and CSMs
- Align with Digital Marketing Manager on digital advertising and paid media including A/B test messaging, creatives, CTAs, and channels to optimize and improve conversion rates and ROI
- Own prospect nurture strategy in alignment with sales
- Track and report on campaign key performance indicators (KPIs) including MQLs, SQLs, MQL-to-SQL conversion rates, and channel spend
- Partner with Marketing Operations to ensure lead data accuracy, proper funnel tracking, and attribution reporting across campaigns
- Provide regular performance updates, insights, and recommendations to sales and executive stakeholders
- Leverage marketing automation (Pardot), CRM (Salesforce), and analytics tools (e.g., GA, attribution platforms) to build, execute, and optimize programs
- Manage program budgets, negotiate with vendors, and evaluate new tools and technologies that drive greater marketing effectiveness.
Preferred Qualifications
- Prefer candidate with SAS experience selling into mid-size companies
