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Content Manager
Company | Wing Assistant |
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Location | Toronto, ON, Canada |
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Salary | $70000 – $100000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Mid Level |
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Requirements
- 3+ years of experience in content marketing or editorial management, preferably at a fast-paced startup or tech company
- Proven experience creating SEO-driven content strategies and managing freelancers or external writers
- Experience ghostwriting or producing executive-level content is a plus
- Experience in creating high-traffic blogs is a plus
- Strong research skills and ability to quickly get up to speed on complex technical topics
- Exceptional written English and editorial judgment
- Understanding of modern SEO practices and tools (Ahrefs, etc.)
- Familiarity with tools like WordPress, Framer, and Google Docs
- Ability to speak with authority on modern AI tools.
Responsibilities
- Research and identify high-impact keywords and content opportunities
- Develop and maintain a content calendar
- Create detailed content briefs that writers can easily execute
- Work with freelance writers, AI tools, and internal contributors to produce high-quality articles and blog posts
- Edit content for tone, clarity, SEO, and brand voice
- Write or ghostwrite thought leadership and strategic content as needed for executives, other team members
- Writing content yourself, as needed
- Coordinate content amplification across newsletters, social channels, and other owned media
- Handle outreach for content swaps, backlink partnerships, and relevant syndication deals
- Collaborate with PR agencies and external firms to align narratives and ensure message consistency
- Track performance of blog and content assets using Google Analytics and SEO tools
- Continuously iterate on content strategy based on traffic, conversion, and engagement data
- Report on results and refine strategy quarterly
- Maintain consistent tone and messaging across all content types
- Collaborate with product and design teams to ensure content supports product launches and positioning.
Preferred Qualifications
- Experience ghostwriting or producing executive-level content is a plus
- Experience in creating high-traffic blogs is a plus
- Bonus: experience working with AI-generated content workflows or LLMs like GPT.