Sr Analyst – Brand Planning

Sr Analyst – Brand Planning

Requirements

• 2+ years of finance, accounting, strategy, and/or marketing experience with a strong foundation of business, retailer, and consumer understanding.
• Experience working in a highly matrixed organization
• Expert in PowerPoint and Excel
• Ability to develop compelling strategic narratives and present findings to senior leadership
• Strategic thinker, with a demonstrable understanding of marketing & sales mechanics
• Strong project management, communication, and strategic thinking skills
• Strong technical acumen and experience
• Proven track record of the ability to work collaboratively with internal and external business partners in delivering ROI positive results.
• Intellectual curiosity, rigorous analytical experience, and a strong familiarity with the digital environment
• Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment.
• Ability to act as an independent self-starter and anticipate requests to properly execute projects and initiatives.
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
• Consistently demonstrates professionalism, reliability, accountability, and flexibility in working with others
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
• Proficient in use of key financial metrics/ratios to evaluate business cases and build accurate forecasts
• Proven ability to inspire, collaborate with, and influence business partners
• Proven ability to analyze data and develop actionable insights

Responsibilities

• Regularly build out Executive level presentations on Front Store Marketing activities, pulling in information from various stakeholders and synthesizing
• Manage cross-portfolio central marketing budget development, actuals tracking, and variance explanations
• Support marketing leaders build financial forecasts that meet critical business and customer goals
• Report out on various marketing, BU, competitive, retail, healthcare, patient, and consumer trends
• Act as the primary point of contact with various reporting and analytics teams
• Attend marketing, retail and industry trade events to stay abreast of emerging business trends and opportunities
• In support of the Director and Sr. Manager, draft the annual Marketing plan and budget guidance and gain alignment across a number of peer stakeholders in Front Store businesses and the Retail Leadership team while providing quarterly updates to the plan
• Execute medium and long-term strategy projects across various functional areas, looking across multiple Marketing focus areas to identify channel effectiveness opportunities, spend allocation, customer analysis, patient and therapy trends in healthcare, etc. to get to a cohesive learning agenda across Retail
• Evolve the capabilities in analyzing trends in real time and/or mechanisms in order to push insights to leadership in a timely fashion
• Support the strategic planning process by developing competitive forecasts and analyses
• Partner with the Insights/Research team to enrich the strategic value of analytics and insights
• Identify, create, and distribute monthly updates on Marketing activity, performance, and go forward plans – in partnership with the various Marketing leaders
• Acts as an internal consultant to the other Marketing leaders in the department, helping mentor teams to conduct analysis and develop strategic plans and business cases

Preferred Qualifications

• Experience in Retail/CPG/Healthcare preferred
• Education Bachelor’s degree in Business, Finance, Marketing, or related field preferred
• MBA preferred