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Paid Social Specialist
| Company | Window Nation |
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| Location | Fulton, MD, USA |
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| Salary | $90000 – $100000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Minimum of 5 years of hands-on experience in digital marketing, with a focus on paid social media advertising, specifically Meta Business Suite
- Demonstrated experience managing Meta advertising campaigns with $1M+ in annual budget
- Proven ability to connect advertising metrics to real business outcomes
- Experience supporting or leading multi-location marketing campaigns
- Data-driven approach to campaign optimization and reporting
Responsibilities
- Manage large-scale ad campaigns across our regional footprints (30+ markets)
- Develop and implement comprehensive paid social media strategies to help achieve Window Nation’s monthly marketing goals
- Develop innovative demand generation strategies that connect with homeowners before they even know they need our solutions
- Conduct in-depth audience research and analysis to identify target segments and optimize campaigns accordingly
- Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize performance
- Leverage existing attribution models to track customer journeys and propose data-driven improvements
- Analyze creative performance data and provide actionable insights to our creative team to optimize ad effectiveness
- Conduct competitor analysis and benchmarking to identify opportunities for improvement
- Strategize and execute testing opportunities for improving KPI efficiencies with thorough post-analysis
- Prepare regular reports and presentations to communicate campaign performance and recommendations to stakeholders
Preferred Qualifications
- Bachelor’s degree in marketing, advertising, or a related field preferred
- Experience in demand generation and identifying customer pain points
- Strategic mindset with the ability to take calculated risks
- Experience using Nextdoor’s advertising platform
- Familiarity with AI/LLM tools that support paid social performance
- Background in affiliate marketing strategies
- Success driving results on emerging social platforms beyond Meta (e.g. TikTok, Reddit, etc.)
- Previous experience in the home services space or related industries
- Success scaling campaigns across diverse geographic markets
