Social Media Manager & Content Creator

Social Media Manager & Content Creator

Requirements

• Proficiency in video editing software such as Adobe Premiere Pro, Da Vinci Resolve, or equivalent tools to independently produce engaging video content suitable for social media.
• Understanding the basics and principles of design is important for maintaining high visual standards and ensuring the creative team can generate content that aligns with the social vision and what each platform needs.
• Strong project management skills (experience with Asana is a plus) and how to work with the team is essential for getting things done.
• Familiarity with scheduling tools such as Sprout Social (Formlabs’ tool) or other platforms in the field and understand the importance of timing posts.
• Experience with Google Analytics, YouTube Studio, Salesforce, and platform-based social media dashboards is critical for sharing the impact that is being made and adapting to improve performance.

Responsibilities

• Create engaging video content for social media featuring applications, customers, and products.
• Make social media specific content from other marketing assets.
• Work closely with engineers and product team members to make compelling product-based video content.
• Maintain social calendar for all channels.
• Manage engagements, comments and DMs.
• Identify growth opportunities by channel.
• Report on social performance across channels.
• Stay up to date on current social media trends and opportunities.
• Set goals and report on results monthly.
• Collaborate with talent branding to identify, onboard, and guide content creators, setting them up for success, and repurposing their finished content for use on Formlabs channels.
• Repurpose content from influencers to add content.
• Coordinate with the Creative and Content teams to source, concept, and develop social-specific assets to drive engagement and reflect the Formlabs brand.
• Manage product-related social posts to spread the word about new products, materials, updates, applications and more.
• Actively identify compelling user stories, customer experiences, and behind-the-scenes moments internally and externally that can be developed into engaging social content with a clear, impactful narrative.
• Regularly engage with community members, creators, and partners on our social media channels to foster a positive brand image with authentic relationships, and demonstrate genuine appreciation for the users of our products.
• Collaborate with stakeholders across the organization to help address needs through social media.

Preferred Qualifications

No preferred qualifications provided.