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Senior Director – Web Experience
| Company | Klaviyo |
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| Location | Boston, MA, USA |
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| Salary | $212000 – $318000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Expert or higher |
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Requirements
- 15+ years experience in web management, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline
- Proven experience in senior-level marketing roles, with a track record of success in developing and executing digital experience and conversion strategies
- Deep experience building and evolving complex Content Management Systems (WordPress, AEM, Sitecore, etc.)
- Expertise in web analytics (Google Analytics), A/B and multivariate testing tools, content management systems (WordPress), technical and content SEO, web QA and domain/url management
- Understanding of HTML/CSS/JavaScript, UX/UI design, digital design languages, digital ADA compliance, web optimization
- Experience translating and localizing websites into new markets and languages
- Strong ability to prioritize and make trade-off decisions between multiple projects and competing priorities within the organization
- Ability to communicate strategy, business cases, and roadmap to influence and advocate in a complex and matrixed organization, and analyze data and translate web findings clearly for both technical and non-technical audiences
- Demonstrated success managing and mentoring a team of high performers across multiple offices and time zones, as well as building highly collaborative and productive relationships with cross-functional leaders
- Have managed both internationalization and localization web initiatives with demonstrated global collaboration across all functions
Responsibilities
- Be accountable for the goals and revenue driven by website initiatives, leading regular forecasting and reporting on actuals to GTM and company leadership
- Ensure that our main website remains the high-performing primary marketing vehicle for brand awareness and demand generation by developing and executing a strategic roadmap to ensure all web activities are in service of this goal
- Scale Klaviyo’s web presence and product offerings
- Optimize for SEO, inclusive of site architecture, technical foundation, keyword support and editorial content
- Develop high-converting web journey and personalization for prospects, customers and partners, including reviewing and assessing content for effectiveness
- Support global growth through site internationalization
- Internationalize the website experience as we expand into new markets and new languages
- Plan and implement data-driven testing to optimize and personalize web experiences to increase site to lead conversions, pipeline, and decrease time to sale (CRO)
- Increase speed to market through streamlined processes, automation and technology integrations, while building a self-serve model to increase the agility of the larger marketing team
- Lead relationship with technical teams (Product & Marketing Engineering) and Web UX (Creative/Design) team through prioritization, OKRs, and stewardship of key projects/experiments to deliver against channel KPIs
- Understand and prioritize web requirements of all cross-functional teams across Klaviyo to accelerate growth and impact aligned to company goals
- Drive cross-functional alignment with other digital property owners
- Performs other related duties as assigned.
Preferred Qualifications
No preferred qualifications provided.
