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Senior Marketing Analyst – Web and Experimentation
| Company | Klaviyo |
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| Location | San Francisco, CA, USA |
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| Salary | $92000 – $138000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s, Master’s |
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| Experience Level | Mid Level, Senior |
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Requirements
- Bachelor’s or Master’s degree in data analytics, marketing analytics, economics, statistics, or a related field
- 3+ years of experience in marketing analytics, ideally in a B2B SaaS environment (or 2+ years with an advanced degree)
- Proficient in GA/GA4, Optimizely, SQL, and data visualization tools like Tableau and ThoughtSpot
- Strong analytical skills with the ability to turn data into actionable insights
- Excellent communicator, able to present findings to both technical and non-technical audiences
- Effective project manager with the ability to prioritize and manage multiple projects
Responsibilities
- Partner with the web team to execute and track web experiments that optimize user experience and conversions
- Analyze on-site behavior from marketing channels to assess performance and identify optimization opportunities
- Leverage data visualization tools to build performance monitoring dashboards that enable Marketing functional teams to self-serve insights and analytics
- Work with the web, campaign, and paid digital teams to ensure marketing initiatives align with site optimizations
- Create and maintain dashboards that enable marketing teams to access insights and analytics
- Collaborate with the Business Intelligence team in the maintenance and integrity of data models for ongoing reporting
- Report insights and performance metrics to the web team and key stakeholders
- Stay updated on industry trends and best practices in marketing analytics
Preferred Qualifications
No preferred qualifications provided.
