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Senior Product Marketing Manager

Senior Product Marketing Manager

CompanyAdobe
LocationSan Francisco, CA, USA, San Jose, CA, USA
Salary$120700 – $213400
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field
  • Proven track record of successful product marketing experience, with a focus on defining and driving go-to-market strategies. Enterprise software experience preferred.
  • Strong analytical skills and the ability to use data to identify growth opportunities and analyze business/market trends.
  • Excellent communication and presentation skills, and the ability to engage and influence diverse stakeholders.
  • Experience leading cross-functional teams and collaborating with departments – campaign marketing, pricing and packaging, finance, and business planning.
  • Ability to thrive in a fast-paced, matrixed environment and manage multiple priorities.
  • Candidate should be resourceful, proactive and creative to drive business growth for AEM Assets.

Responsibilities

  • Define and execute comprehensive go-to-market strategies to achieve business objectives.
  • Collaborate with product teams to develop and refine the product roadmap and drive customer value.
  • Take ownership of business initiatives, including long-term planning, identifying areas for growth, analyzing Total Addressable Market (TAM) opportunities, and delivering Quarterly Business Reviews (QBRs).
  • Develop compelling customer-facing content, including presentations, blogs, and webinars, showcasing exceptional communication skills tailored to diverse audiences, such as executives, analysts, customers, field sales, partners, and cross-functional teams.
  • Lead cross-functional collaboration with teams such as campaign marketing, pricing and packaging, finance, and business planning to ensure successful product launches and attainment of business growth targets.

Preferred Qualifications

  • Enterprise software experience preferred.