Director of Sales and Marketing

Director of Sales and Marketing

Requirements

• Bachelor’s degree required in a relevant field such as marketing or business administration.
• Five years’ experience in sales, in a leadership or management role.
• Proven experience in sales management, preferably in the senior living industry or real estate, with a track record of meeting or exceeding sales targets.
• Excellent written and verbal communication skills.
• Proven ability to drive the sales process from start to finish.
• Proficient in Microsoft Office Products, focus on Excel, Word, and Outlook.
• Ability to travel as needed.
• Understanding of legal and ethical requirements regarding sales contracts and agreements.
• Knowledge of the senior living industry, including familiarity with various types of senior housing options.
• Experience in creating and executing successful marketing campaigns.
• Must have strong understanding of the English language, sufficient to read and write.

Responsibilities

• Supports the mission, vision, and goals of the organization, upholding and promoting company culture and vision.
• Develop and implement comprehensive sales and marketing strategies to achieve occupancy goals and maximize revenue.
• Lead and motivate the sales team to meet or exceed sales targets, providing guidance, training, and support as needed.
• Build and maintain strong relationships with prospective residents, families, referral sources, and community partners through networking, outreach, and personalized communication.
• Conduct regular market analysis and competitor research to identify opportunities for differentiation and growth.
• Collaborate with the executive team to develop pricing strategies, promotional campaigns, and other initiatives to drive sales and enhance the community’s reputation.
• Oversee the development of marketing materials, including brochures, advertisements, website content, and social media campaigns, ensuring consistency in messaging and branding.
• Coordinate events, seminars, and other outreach activities to raise awareness of the community and attract potential residents.
• Participate in industry conferences, trade shows, and networking events to stay abreast of industry trends and best practices.
• Collaborate with the operations team to ensure a seamless transition for new residents and maintain high levels of resident satisfaction.
• Monitor and evaluate the effectiveness of sales and marketing efforts, adjusting strategies as needed to optimize results and drive continuous improvement.
• Maintain compliance with all relevant regulations and guidelines governing senior living communities, including fair housing laws and marketing regulations.
• Attends training courses at community and maintains up to date monthly, quarterly, annual training through designated Learning Management System (LMS).
• Other duties as assigned, and which relate to the success of the community and the care, comfort, and happiness of our residents.

Preferred Qualifications

No preferred qualifications provided.