Media Associate - Integrated

Media Associate – Integrated

Bachelors degree in Advertising, Marketing, Business Administration, or Communications; or equivalent professional work experience
2+ years of hands on keys programmatic media experience (TTD, DV360 or similar)
2+ years of related work experience; inclusive of social media platforms such as TikTok, Meta, and Google Ad products
Strong mathematic and analytical skills
Effective time management and organizational skills, as well as strong attention to detail
Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
Technical proficiency with media planning and buying tools and research tools, as well as Microsoft Suite

Assist in developing, executing, and presenting media plans (inclusive of social and digital platforms)
Oversee partner communication, RFP process, plan negotiations and proposal evaluation
Participate in client presentations and providing insight into digital recommendations
Work with Associate, Supervisor, Associate Media Director, Director, and SVP media team lead to devise complementary media strategies inclusive of national/broader media buys
Support the team with client requests, plan changes, and marketplace POVs
Ensure plans are on strategy and budget
Partner with Marketing Science to analyze campaigns and recommend optimizations to maximize campaign performance
Maintain an innovation mindset to ensure that plans capitalize on emerging media trends
Perform in-depth audience analysis including analyzing site information and demographics particular to client needs
Build and maintain relationships with media partners and internal agency counterparts
Demonstrate problem solving and intervention when necessary
Knowledge-sharing with all team members for best practices