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Director of Content Marketing
Company | Fundraise Up |
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Location | United States |
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Salary | $140000 – $200000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior, Expert or higher |
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Requirements
- 7–10+ years of experience in content marketing, with at least 3 years managing people.
- Proven experience leading content teams at a B2B SaaS company, preferably in FinTech, MarTech, or vertical SaaS.
- Deep experience creating content strategies that span demand generation, thought leadership, SEO, and brand.
- Strong creative instincts and an editor’s eye — you know how to turn insight into influence.
- Experience producing or overseeing video content, podcast series, and/or multimedia storytelling.
- Excellent written communication and project management skills.
- A strong understanding of nonprofit audiences is a plus, but not required.
- Comfortable in a fast-paced, growth-stage environment with shifting priorities.
Responsibilities
- Own Fundraise Up’s content strategy and editorial calendar across web, video, email, social, podcast, and PR.
- Lead and coach a team of 4 direct reports: Website & SEO Lead; Multimedia Producer (video, podcast, YouTube); Email & Lifecycle Content Manager; Social & Content Distribution Manager.
- Manage Fundraise Up’s PR agency and coordinate media outreach, announcements, and press cycles.
- Partner with Product Marketing to create narratives, long-form content, and customer stories that support our strategic positioning.
- Collaborate with Demand Gen to turn anchor content into lead-gen campaigns and fuel ABM initiatives.
- Develop and own the content strategy for the Fundraise Up Institute (our educational arm).
- Architect and maintain our voice, tone, and content style guide across assets and platforms.
- Establish and track content performance metrics — web traffic, video views, engagement rates, SEO lift, content-driven pipeline, etc.
- Serve as an internal storyteller and strategic voice for the Fundraise Up brand.
Preferred Qualifications
- A strong understanding of nonprofit audiences is a plus, but not required.