Product Marketing Manager – Civil 3D

Product Marketing Manager – Civil 3D

Requirements

• Demonstrated experience in product marketing, including developing and executing marketing strategies, positioning, and messaging, to drive product awareness and adoption
• Proven ability to plan, execute, and optimize marketing campaigns that drive product awareness and lead generation
• Strong experience in conducting market research and analyzing customer insights to inform marketing strategies
• Strong writing and editing skills with the ability to create compelling and persuasive content
• Proficiency in creating detailed customer personas to guide targeted marketing efforts and ensure messaging resonates with key audience segments
• Proficiency in content creation tools and software (e.g., Adobe Creative Suite, Microsoft Office, Google Workspace)
• Experience in creating sales enablement materials such as product demos, training guides, and competitive analysis reports
• Ability to define, track, and analyze key performance indicators (KPIs) to measure the success of marketing initiatives
• Excellent presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels

Responsibilities

• Define and communicate the unique value proposition of Civil 3D to target audiences through various marketing channels
• Build marketing plans and execute marketing campaigns that drive product awareness and lead generation
• Provide the sales team with the tools and information they need to effectively sell the product and create high-quality sales collateral
• Develop high-quality marketing content develop and maintain strong product branding that resonates with target audiences
• Conduct thorough market research to understand customer needs, market trends, and competitive dynamics and use these insights to inform product development and marketing strategies

Preferred Qualifications

No preferred qualifications provided.