Creative Optimisation Manager
| Company | Xero |
|---|---|
| Location | San Mateo, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3+ years experience working in/across the Digital Marketing space
- Direct testing and platform performance experience
- Experience working in a digital and/or creative agency
- Strong knowledge of ad platforms such as Meta, LinkedIn, GDN, YouTube, TikTok
- Deep expertise in ad creative of all formats
- Strong analytical skills with the ability to translate data to insights
- Excellent verbal and written communication skills
Responsibilities
- Develop and execute a comprehensive creative optimisation strategy to increase conversions, revenue, and user engagement across Social, Display, TikTok and other channels
- Work in partnership with our Creative Hub (our internal agency) to develop a scalable process to continuously produce and test high-performing creatives at scale
- Analyse and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps
- Work closely with Product Marketing and Regional Marketing teams to align creative optimisation efforts with regional and GTM campaigns
- Stay up-to-date with industry trends and emerging ad creative best practices
Preferred Qualifications
-
No preferred qualifications provided.