Finance Manager - Marketing

Finance Manager – Marketing

Bachelor’s Degree in Business, Finance, Economics, Accounting, or a comparable quantitative field
5+ years of FP&A, Strategic Finance, or related experience (e.g., Investment Banking, Management Consulting), with a focus on technology; familiarity with the software industry, SaaS business, or consumption-based models
Experience working with Marketing, or go-to-market organizations, with a deep understanding of GTM motions
A strong understanding of marketing metrics, including CAC, LTV, attribution models, and digital marketing analytics, is a major plus
Experience with SQL and analytics/reporting tools
Strong understanding of data structuring and data flows across multiple platforms/tools
Financial modeling skills and quantitative analysis experience
Expert in Excel and Google Sheets; can maintain complex spreadsheets, comfortable with large datasets, different modeling techniques, and shortcuts
Experience with GAAP and non-GAAP financial metrics
High competency with systems such as Anaplan, Netsuite, Salesforce, Coupa, or Workday

Generate insightful recommendations based on hands-on analytics, financial modeling, and strategic analyses that directly influence key business decisions and improve the reporting of critical metrics
Build and maintain complex financial models to evaluate marketing program effectiveness, customer acquisition costs, lifetime value, and marketing funnel metrics
Analyze marketing campaign performance and provide actionable insights to improve efficiency, optimize spend allocation, and drive better returns on marketing investments
Become an expert on the underlying data architecture and use it to report on business performance
Work and build relationships with strategic partners across finance, accounting, and marketing analytics & operations
Develop and enhance policies and procedures, and implement system improvements to support hyper-growth at scale
Support annual operations planning for marketing spend, collaborating closely with stakeholders to understand business drivers and risks
Partner with Marketing business partners in managing budgets and forecasts, maintaining accuracy to within 2% variance, and providing ongoing analysis of actuals versus plan and forecast
Provide support for headcount management
Perform monthly/quarterly close activities with accounting, including the review of expense accruals

A strong understanding of marketing metrics, including CAC, LTV, attribution models, and digital marketing analytics, is a major plus