Market Growth Partner

Market Growth Partner

Requirements

• A Bachelor’s Degree in Marketing/Communications or Business/Sales
• 3-5 years of corporate/field marketing or sales experience
• The ability to travel 50% of the time
• Proven ability to develop marketing strategies and end-to-end programs
• Ability to prioritize and manage multiple projects with quick deadlines
• Strong interpersonal and leadership skills with the ability to effectively communicate with all levels of management

Responsibilities

• Identify and execute local advertising and community sponsorship opportunities to enhance brand awareness.
• Analyze competitive landscapes to anticipate threats and inform strategic marketing decisions.
• Partner with market owners to determine each hospital’s specific marketing needs and level of support.
• Leverage VQ resources for market-specific priorities, including B2B outreach, recruiting, and strategic initiatives.
• Monitor and interpret referral source and case volume trends to inform targeted marketing efforts.
• Measure ROI on all in-market events and marketing spends, ensuring data-driven decision-making.
• Coach and mentor hospital leaders on marketing fundamentals, trend analysis, and strategic planning.
• Develop strategic marketing plans, including recommended cadences and outreach routing for hospital leadership.
• Optimize marketing spend by providing recommendations for collateral, swag, and promotional materials.
• Adapt marketing tactics based on shifts in case volume, referral trends, and competitive activity.
• Research and evaluate larger strategic initiatives and growth opportunities.
• Collaborate on paid media strategies to support brand awareness and localized marketing efforts.
• Proactively source media placements and sponsorships to elevate market presence.
• Own and implement growth initiatives, ensuring effective training, execution, and accountability.
• Refine and update market-specific marketing materials.
• Leverage analytics and customer data to uncover trends and inform strategic decisions.

Preferred Qualifications

No preferred qualifications provided.