Senior Product Marketing Manager

Senior Product Marketing Manager

Requirements

• 5+ years product marketing experience in a high-growth environment, with a strong preference for experience in start-ups.
• Proven ability to drive differentiated positioning and messaging as well as experience in creating content and enablement; experience in SaaS, payments and/or financial technologies preferred.
• Clear history of enabling enterprise sales teams to succeed and exceed their goals.
• Demonstrated reliance on data with the ability to identify trends and articulate business results achieved by past marketing initiatives.
• Exceptional planning, communications, and interpersonal skills with the ability to meet deadlines.
• Ability to wear multiple hats, manage several projects simultaneously and thrive in a fast paced start-up environment
• Intensely curious with a knack for asking high quality questions

Responsibilities

• Be the voice of our buyer and user within Recurly. You are the expert on who they are, how they buy, and their key selection criteria.
• Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development.
• Work with the demand generation and content teams to help them develop resonate content and campaigns with clear goals
• Be an expert on our competition, how they are positioned and where they’re going.
• Own and evolve messaging frameworks that clearly articulate Recurly’s value across solution areas, ensuring consistency and differentiation across channels, personas, and segments.
• Understand customer technical/business requirements and communicate how to leverage to provide solutions through messaging, assets, and sales enablement content
• Collaborate with demand generation, content, and customer marketing to develop integrated campaigns that highlight Recurly’s value in the ecommerce/DTC space.
• Support customer marketing strategy that drives retention, expansion, and advocacy across our customer base.
• Develop positioning and messaging platforms, contribute to pricing strategy, and have a deep understanding of Recurly’s target markets.
• Work with colleagues across the company to increase customer engagement and learning initiatives that drive revenue and growth of the install base.
• Partner with your cross-functional counterparts to create reporting on the commercial and product performance for your area of focus.

Preferred Qualifications

No preferred qualifications provided.