Digital Marketing Specialist

Bachelor’s degree in any field or professional certification in marketing or business-related courses
2+ years experience in social media or 1-2 years in digital marketing
Proven content writing or copywriting experience
Working knowledge of content management systems
Excellent English communication skills, both written and verbal (at least B2 level)
Solid organizational and time management skills
Knowledgeable in layouts, typography, print, and web design
Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Compelling portfolio of work over a wide range of creative projects

Upload videos and graphics, keep the account up-to-date & manage reviews.
Develop, execute, and monitor the execution of marketing campaigns on various digital platforms.
Ensure consistency of branding across all accounts and channels.
Create events or promos to increase customer engagement.
Manage the contact database & assist with lead generation activities.
Research influencers, compatible products, and businesses to form strategic partnerships.
Set up accounts, liaise with affiliates & manage affiliate partners’ payouts.
Check KPIs, modify bids or budgets & review keyword performance.
Gather information on the brand’s audience profiles and develop a content strategy with internal teams.
Create progress reports and monitor the performance and effectiveness of marketing campaigns.
Research on trends, promotional activities utilized by competitors, and competitive marketing insights.
Execute SEO strategies and conduct keyword research.
Conduct general administration.
Use tweak builders to tweak the content.
Ad hoc tasks

No preferred qualifications provided.