Director – Marketing

Director – Marketing

Requirements

• Successful track record in marketing and campaign creation
• Experience in digital, grass-roots, and print marketing, content marketing, and social media marketing
• Proven ability to plan and manage budgets
• Outstanding leadership and critical thinking skills with ability to motivate and inspire
• Superior communication (written and verbal) skills with the ability to translate information into a meaningful, understandable context and message
• Creativity and innovation to develop engaging marketing campaigns
• Understanding of digital marketing tools and platforms
• Knowledge of market research methodologies
• A high level of confidence, integrity, and interpersonal skills for effectively interacting with and influencing others, internal and external to the organization, as well as for facilitating meetings and conducting presentations
• Ability to work effectively with a wide range of constituencies in a diverse community
• Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables
• Able to effectively manage and develop teams and individuals, utilizing feedback, performance management tools and other methods to inspire and motivate
• Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities
• Extensive understanding of marketing and brand practices to engage both B2C and B2B audiences
• Ability to stay abreast of trends and best practices in marketing
• Ability to effectively supervise and resolve issues and conflicts within a team

Responsibilities

• Collaborate with the Poison Control business/leadership, marketing, and social media teams to uncover insights for developing marketing strategies
• Leverage Poison Control growth strategy including audience targets, messaging and financial targets
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive client interest and sales
• Spearhead the execution of marketing campaigns in collaboration with ASPCA Marketing, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
• Lead and oversee paid media plans in collaboration with marketing, development, and social media teams. Manage relationships with related agencies as needed. Collaborate with stakeholders to review pipeline, resolve challenges, and brainstorm possible solutions across Poison Control, Development and Communications teams
• Partner with the APCC Business Development Director and Senior Director of Events and Creative Strategy & Branding
• Attend conventions, conferences, and veterinary meetings, preparing engaging displays and collateral to support the Director of Business Development, and provide post-event reports and analysis
• Support development of business-to-business (B2B) audiences and related marketing strategies in partnership with ASPCA Pro and the Director of Business Development
• Partner with Development for opportunities for consumer engagement through owned channels
• Support the development of a content strategy for Poison Control target audiences that builds engagement and drives action through owned channels
• Provide Poison Control with best-in-class marketing practices for business-to-consumer B2C and B2B audiences
• Engage with new and existing partners to support product growth strategy as needed
• Identify short- and long-term scheduling and resource needs, including development and management of the annual marketing budget in collaboration with other stakeholders and leadership
• Responsible for metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and client trends, and to translate results into actionable insights
• Work with VP Poison Control, the Director of Business Development, and Marketing on setting and monitoring actionable KPI’s to measure against product growth strategy metrics
• Identify industry trends and monitor competitors to determine opportunities for testing and learning

Preferred Qualifications

• Experience developing marketing campaigns targeting B2B and B2C audiences strongly preferred
• Professional experience developing campaigns for veterinarians and/or pet owners is a plus