Associate Digital Marketing Specialist
| Company | Insulet Corporation |
|---|---|
| Location | Montreal, QC, Canada, Toronto, ON, Canada, Saskatchewan, Canada, Oakville, ON, Canada, Nova Scotia, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Entry Level/New Grad, Junior |
Requirements
- Bachelor’s degree (preferred field of study: Marketing)
- Experience working in marketing with an understanding of digital marketing, including best practices for SEO, Paid Search, Paid Social, and associated KPIs
Responsibilities
- Support the development and execution of email marketing campaigns and deploys
- Website updates and content optimization
- Digital ad creative and online campaigns
- Organic social media content creation and management
- Field sales tools to support HCP engagement
- Key KPIs, evaluation metrics, and performance benchmarks for all programs
- Work closely with internal teams and external agencies to develop engaging content for HCP marketing communications
- Assist in implementing regional/global campaigns and scaling best practices across international markets
- Assist with digital launch activities, digital education events, and online marketing initiatives to drive HCP engagement
- Leverage technical skills to update websites, implement and deploy email campaigns, and support new digital tools/integrations
- Analyze campaign performance metrics and provide insights to optimize digital marketing strategies
- Collaborate cross-functionally with Global Marketing, Country Marketing, Legal, Medical, Regulatory, and agency partners to ensure compliance and effectiveness in all digital efforts
Preferred Qualifications
- Experience in a highly regulated environment (Pharmaceuticals, Medical Devices, Consumer Healthcare)
- Experience with digital marketing tools such as Veeva Vault and/or Salesforce
- Bilingual in English, German, French, or Spanish