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Business Information Mgmt Specialist-Marketing Campaign Analytics
| Company | TD Bank |
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| Location | Wilmington, DE, USA |
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| Salary | $86840 – $139360 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Undergraduate degree or Technical Certificate
- 7+ years of relevant experience from a business administration, statistical, mathematical, scientific or financial background
- Advanced knowledge of various data sources, tools and technologies used in preparing summaries and reports
- Analytical and problem solving skills are required to interpret data and draw conclusions
- Knowledge of current and emerging competitor and market trends
- Skill in using analytical software tools, data analysis methods and reporting techniques
- Skill in mentoring/coaching others
- Skill in using computer applications including MS Office
- Ability to communicate effectively in both oral and written form
- Ability to work collaboratively and build relationships
- Ability to work successfully as a member of a team and independently
- Ability to exercise sound judgement in making decisions
- Ability to analyze, organize and prioritize work while meeting multiple deadlines
- Ability to handle confidential information with discretion
- Ability to contribute to strategic direction of the function and provide advice to senior leadership
Responsibilities
- Provides business technical leadership across a broad range of information management functions to support the various areas of data and analytics
- Works independently as a senior lead and may manage and direct activities related to analysis, design and support of business data management solutions on various projects
- Analyzes, designs, develops data repositories, warehouses and marts, data movement, data wrangling, data mapping and transformation (ETL) processes
- Supports solutions, applications, platforms, and/or tools that are leveraged across all functional groups (e.g., Data Scientists, Business Insights & Analytics, etc.)
- Develops data road map/information management strategies and corresponding technical solutions on integrating, transforming, and/or managing data
- Drives data-centric solution development focusing on complex data integration
- Solicits, analyzes, and understands data requirements to enable development of information management solutions
Preferred Qualifications
- Operational and Executional experience- Creating targeting files, segmentation, and experience with clean test and control groups for marketing campaigns
- Experience with marketing pulls utilizing data analytics
- Credit card experience a plus
- Experience performing with a digital marketing organization prior
- Experience with Salesforce/Adobe a plus
- Data Analytics- SQL SAS
