Executive Director of Sales – National Marketing Partnerships
Company | Sony Pictures Entertainment |
---|---|
Location | Culver City, CA, USA |
Salary | $155000 – $175000 |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Senior, Expert or higher |
Requirements
- Minimum 8-10 years entertainment or marketing experience required
- BA/BS degree in Business or Marketing equivalent work experience required
- Understanding of different kinds of paid media including linear television, OTT, digital, out of home and social
- Must be able to work on multiple films at the same time
- Strong communication skills with a knack for storytelling
- Team player who can navigate both internal and external partners
Responsibilities
- Ability to pitch and negotiate marketing partnerships across a variety of brand categories for multiple film titles
- Can do attitude
- Willing to be flexible as film priorities change
- Craft partnership pitch lists for upcoming film releases
- Brainstorm and execute creative outreach strategies and conduct outreach to targeted brand partners to secure new partnerships
- Conceptualize partnerships for key brand partners to tell the story of how and why the film partnership can deliver on the brands’ objectives
- Confidently present to potential and existing partners both in-person and via online virtual meetings
- Negotiate best in class partnerships with creative excellence that will deliver a definitive marketing message for the film
- Negotiate deal points of the partnership and develop and oversee legal contract with Business Affairs team
- Collaborate with Execution team throughout the campaign
- Maintain strong relationships with partners throughout the execution of the deal to ensure every party is getting what they need for success
- Partner with International Partnerships team to ensure global success where possible
- Work closely with other departments in the marketing division including publicity, digital, and media to maximize partnership opportunities
Preferred Qualifications
- Experience in generating revenue stream through event sponsorship is a plus