Product Marketing Associate
| Company | Fortune Brands |
|---|---|
| Location | Highland Park, IL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Minimum of five (5) years of sales, product management, or marketing experience required.
- Proficiency with Microsoft Office Suite
- Strong multi-tasking and project management skills
- Strong resilience to find solutions; independent thinking and problem-solving
Responsibilities
- Design the commercial channel marketing strategy, influence, and align with sales colleagues, key internal business partners, and other cross-functional teams
- Collaborate with Product Management teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
- Understand business unit P&L objectives to make sound go-to-market recommendations in order to drive top and bottom-line growth.
- Collaborate with sales, product marketing, and brand execution teams in the areas of: Growth initiatives, Program development and implementation, Research including competitive insights and recommendations, Presentations and training delivery on new and existing products
- Collaborate with Brand COE for Commercialization planning & execution
- Provide input to brand and print, digital, video & merchandising messaging and ensure they align with the overall channel strategy and drive the best possible consumer experience
- Determine platforms to ensure sales team has modern marketing tools & techniques to enable sales
- Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and business unit partners.
- Lead cross-functional planning to ensure alignment and preparedness across multiple stakeholders – delivering on time and on-quality work
- Partner with brand execution team to ensure development of digital collateral to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.
- Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
- Evaluate and improve existing channel marketing strategies.
- Occasional travel required (up to 25%)
Preferred Qualifications
- Bachelor’s degree in Marketing, Business or related field.
- Channel Leadership experience preferred.
- Experience within the Consumer/Durable Goods industry preferred.
- Experience managing agency partners preferred.