Media Planner
| Company | Alphabe Insight |
|---|---|
| Location | New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Junior, Mid Level |
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field
- 2+ years of experience in media planning or buying
- Strong understanding of media channels including print, broadcast, digital (excluding social media), and out-of-home
- Proficient in media planning tools and analytics platforms
- Excellent communication, negotiation, and organizational skills
- Ability to manage multiple projects and meet tight deadlines
Responsibilities
- Develop and present comprehensive media plans based on client objectives and target audiences
- Conduct market research and media analysis to guide planning decisions
- Negotiate with media vendors to secure the best rates and placements
- Monitor and optimize campaign performance to ensure key metrics are achieved
- Prepare post-campaign performance reports and provide actionable insights
- Work collaboratively with account managers, creative teams, and clients to ensure campaign alignment and effectiveness
Preferred Qualifications
-
No preferred qualifications provided.