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Product Marketing Manager
| Company | Comcast |
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| Location | New York, NY, USA |
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| Salary | $126365.76 – $189548.64 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience in product marketing (or other marketing role) with expertise in programmatic or advertising technology
- Proactive critical thinker with ability to independently identify challenges and find solutions
- Ability to manage cross-functional stakeholders while driving internal consensus and alignment towards a common goal
- Strong storytelling skills, with excellent written and verbal communication
- Proficient in Microsoft PowerPoint with the ability to create visually appealing and impactful presentations
Responsibilities
- Develop go-to-market strategies and launch plans for new products and work closely with broader marketing team to executewith excellence
- Conduct customer, competitive, and market research to inform product positioning and messaging
- Drive an audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around customer needs
- Partner closely with Product Management, Revenue, and other internal teams to drive product adoption and implement product-led growth activities
- Educate internal teams on the value of new products through the creation and socialization of product-level materials and trainings
- Become a subject matter expert with a deep understand of the product’s capabilities, benefits and main customer use cases
Preferred Qualifications
- Bachelor’s Degree (preferred, but not strictly required)
