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Associate Director – Brand
| Company | Greenlight |
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| Location | Atlanta, GA, USA |
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| Salary | $130000 – $155000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4-7+ years of experience in brand marketing, with a strong background in copywriting and brand storytelling for digital products or consumer tech.
- Exceptional writing, editing, and communication skills, with a portfolio demonstrating your ability to craft engaging, audience-focused content.
- Proven experience developing and executing on a brand strategy, including brand narratives and messaging strategies across multiple channels.
- An inspirational and motivational leader with a people-centric approach, dedicated to mentoring teams to produce exceptional and innovative creative outcomes in a fast paced tech environment.
- Deep understanding of modern marketing strategies, content strategy, and the unique needs of family, parent, and kid-focused audiences.
- Analytical mindset with the ability to use data and insights to inform storytelling and messaging decisions.
- Experience marketing multiple products within a brand and as a key contributor in integrated brand campaigns encompassing digital, social media, film/video production, CRM, OOH, and new media.
Responsibilities
- Develop and execute our brand strategy with a focus on narrative development, storytelling, and copywriting excellence.
- Lead the creation of engaging, on-brand copy and content for marketing campaigns, product launches, website, email, social media, and in-app experiences.
- Collaborate with design, product, and marketing teams to ensure all messaging is cohesive, compelling, and tailored to our audiences.
- Champion the brand voice, ensuring consistency and authenticity in all written communications and storytelling efforts.
- Oversee and mentor a team of writers and content creators, providing feedback and fostering a culture of creativity and innovation.
- Analyze audience insights and campaign performance to refine messaging and storytelling approaches.
- Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives.
- Stay up-to-date on industry trends, best practices in copywriting, and emerging storytelling formats in digital media.
Preferred Qualifications
No preferred qualifications provided.
