Marketing Lead – Life Sciences Industry
| Company | Appian |
|---|---|
| Location | McLean, VA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of industry marketing or marketing management experience in B2B SaaS environments; prior Life Sciences, Pharmaceutical, and/or Healthcare experience strongly preferred.
- Excellent writing skills, including the ability to express technical concepts in the form of crisp, value-based messages.
- An analytical mindset and the ability to use data to inform program planning, execution, and optimization.
- A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals.
- An ability to operate as a strong cross-departmental leader to set vision and direction, drive toward action and follow-through, and hold key stakeholders accountable.
- Demonstrated ability to work across functions, be a team player and thrive in a highly collaborative and matrixed environment.
- Experience with related technologies, including business process management (BPM), robotic process automation (RPA), artificial intelligence (AI), case management, CRM, Platform-as-a-Service (PaaS), and enterprise mobile — as well as Insurance-specific systems such as policy administration, claims, and underwriting — a plus.
- BA/BS degree or equivalent in a relevant discipline.
Responsibilities
- Lead global marketing programs for Life Sciences, ensuring alignment with sales initiatives and business goals.
- Provide strategic global industry messaging, positioning, and direction to other marketing teams (including content, field, partner, etc.) to ensure consistency across campaign activities.
- Develop an in-depth understanding of customer needs and industry trends, partnering with our Life Sciences sales leaders to craft a compelling story about the unique value Appian delivers for the Life Sciences industry.
- Define a global marketing strategy for capturing the mindshare of our target buyers within the Life Sciences and Pharmaceutical segments.
- Create holistic marketing plans to generate awareness and drive quality leads for the Sales team. Work with Digital Marketing, Events, and Field Marketing teams to coordinate, execute, and amplify pipeline-generating programs.
- Apply rigor, discipline, and an analytical mindset to program measurement against pipeline and revenue goals; optimize program delivery for maximum impact.
- Act as the central point of contact across GTM functions to drive stakeholder buy-in and ensure the success of marketing efforts for Life Sciences.
Preferred Qualifications
- Experience with related technologies, including business process management (BPM), robotic process automation (RPA), artificial intelligence (AI), case management, CRM, Platform-as-a-Service (PaaS), and enterprise mobile — as well as Insurance-specific systems such as policy administration, claims, and underwriting — a plus.