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Manager – Performance Marketing – Olympic & Paralympic Games
| Company | On Location |
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| Location | New York, NY, USA |
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| Salary | $71625 – $95500 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3-5+ years in performance marketing with a key focus on Paid Search and Paid Social campaigns.
- Proficiency with platforms such as Google Ads, Bing Ads, META Ads Manager, and TikTok Ads.
- Experience with global analytics tools like Google Analytics, Adobe Analytics, or similar.
- Strong analytical skills with experience in A/B testing, data analysis, and performance reporting, ideally on an international scale.
- Excellent written and verbal communication skills, able to convey complex insights and campaign performance to cross-functional teams and stakeholders.
- Ability to work in a fast-paced, high-stakes environment, managing multiple campaigns across regions and adjusting strategies based on data insights and event demands.
Responsibilities
- Create, execute, and optimize global performance marketing campaigns across Paid Search (Google Ads, Bing Ads), Paid Social (Facebook, Instagram, TikTok, X, LinkedIn, YouTube) and emerging platforms (AR/VR ad integrations) to drive ticket sales, fan engagement, and event awareness.
- Oversee and optimize campaign budgets, ensuring efficient allocation to maximize ROAS while meeting CPA and conversion targets.
- Continuously monitor and adjust bidding strategies, ad placements, and hyper-personalized audience targeting to improve performance in real-time.
- Collaborate with the Data Analytics team to analyze campaign performance, identify trends, and make data-backed recommendations for optimization.
- Provide real-time insights and performance forecasts to inform key stakeholders and adjust strategies based on event demands and audience expectations.
- Utilize Google Analytics 4 (GA4), Looker, Tableau, and other data visualization tools to track success metrics and identify opportunities for growth.
- Troubleshoot discrepancies, QA ad operations, and ensure compliance with global privacy regulations (e.g., GDPR) while maintaining seamless execution and tracking.
- Develop sophisticated audience segmentation strategies using behavioral data, psychographics and real-time intent signals, tailoring ads across countries, demographics, languages, and devices.
- Lead A/B testing initiatives on ad creatives, messaging, landing pages, and targeting strategies to continuously improve CTR, CPA, and conversion rates.
- Collaborate closely with creative teams to ensure ad content is data-driven, locally relevant, and aligned with IOC brand guidelines.
- Conduct competitive benchmarking to evaluate Olympics campaigns relative to industry trends and identify opportunities for increased visibility and engagement.
- Monitor market-specific trends, aligning campaign strategies with regional behaviors and sales goals.
- Work cross-functionally with marketing, analytics, and creative teams to align performance marketing efforts with broader business goals.
Preferred Qualifications
No preferred qualifications provided.
