Principal Product Marketing Manager
| Company | Adobe |
|---|---|
| Location | Seattle, WA, USA, San Francisco, CA, USA, Los Angeles, CA, USA, San Jose, CA, USA |
| Salary | $141200 – $249700 |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior, Expert or higher |
Requirements
- 6+ years of product marketing experience from a technology SaaS company
- Customer-first approach
- Experience working on demand generation campaigns with/at agencies passionate about digital, social media, and influencer marketing
- Proficient in using content creation apps, whether for personal projects or professional endeavors
- Proven ability to partner with channel and go-to-market teams to define and implement new strategies and initiatives to achieve business goals
- Experience partnering with market researchers and translating insights into measurable strategies
- Demonstrates outstanding analytical skills to identify, analyze, and use data to provide recommendations
- Bachelor’s degree in business or marketing; MBA or equivalent experience preferred
Responsibilities
- Deliver acquisition strategies including target audience needs definition, use case prioritization, messaging & positioning, and competitive assessment
- Measure against key success metrics such as awareness & perception, market share, site visits, trials, and active use
- Deliver ongoing user and market research to uncover new insights, trends, and opportunities
- Partner with marketing teams such as Social & Community to ensure flawless execution of cross-channel campaigns, improving the brand’s presence and efficiency in acquisition efforts
- Set goals and targets to assess the impact of outbound initiatives based on historical benchmarks and/or industry standards
Preferred Qualifications
- Executive presence and excellent interpersonal skills
- Positive relationship building and influence skills across functions
- An outside-in approach, focusing on customer needs and external market trends to drive innovation and strategy
- A proactive, high-energy approach with the ability to navigate ambiguity and get results
- Strong analytical and problem-solving skills, with a data-driven approach
- Capability to handle various responsibilities in a fast-paced, evolving environment
- Enthusiasm for social, digital, and marketing trends, with a desire to remain up-to-date