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Senior Manager – Integrated Media & Marketing
| Company | Digital Matter |
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| Location | New York, NY, USA |
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| Salary | $110000 – $130000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience in digital media, preferably within a consultancy or large media agency; retail and/or luxury brand experience is a plus
- Proven track record in integrated media planning across digital, social, traditional, and emerging channels
- Demonstrated ability to build, execute, and optimize performance-driven media campaigns, inclusive of managing vendor relationships, negotiating contracts, and leading RFP processes
- Hands on platform experience with Meta, TikTok, Google Ads, SA360, DV360, and The Trade Desk
- Working knowledge of media measurement methodologies, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, LTA, etc.
- Strong analytical rigor and quantitative problem-solving skills, with proficiency in Excel, Tableau, and client-ready data visualization (e.g., thinkcell)
- Excellent communication and presentation skills, with ability to translate media strategies into clear, actionable recommendations to both clients and internal teams
- Experience building and scaling teams, ideally in high-growth environments
- Comfortable operating in a lean, fast-paced, startup-style environment with a hands-on and collaborative mindset
- Bachelor’s degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Advertising, Media Studies, Economics, or Analytics
Responsibilities
- Develop integrated media strategies in collaboration with Media Leads and the Senior Director to align with client goals and market insights
- Build and manage cross-channel media plans spanning Paid Social, Paid Search, Programmatic (CTV, DOOH, Display, OLV), OOH, print, and emerging platforms
- Lead tactical campaign execution, ensuring timely launches, accurate implementation, and ongoing performance optimization
- Monitor and analyze campaign performance—including brand and conversion lift studies—to inform optimizations and future strategy
- Manage vendor relationships, including RFPs, negotiation, and ongoing communication throughout the campaign lifecycle
- Present media plans, performance results, and strategic recommendations to clients and internal stakeholders
- Collaborate with cross-functional client teams (Creative, Ecommerce, Growth, Consulting) to ensure media strategy supports broader marketing objectives
- Guide seasonal and quarterly business reviews, providing strategic context and actionable takeaways
- Share insights on current media trends, technologies, and industry benchmarks to inform innovation
- Recommend process improvements and new tools that increase efficiency and value for clients
Preferred Qualifications
No preferred qualifications provided.
