Brand Marketing Director
| Company | Adobe |
|---|---|
| Location | San Francisco, CA, USA, Los Angeles, CA, USA |
| Salary | $0 – $256450 |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Expert or higher |
Requirements
- 10+ years’ experience in brand marketing in client, agency industries
- Bachelor’s Degree or equivalent (MBA preferred)
- Proven experience building brands and results-oriented marketing plans
- Familiarity with brand fundamentals (architecture, identity, and competitive positioning) of global brand
- The ability to work with global brands that span consumer and enterprise businesses
- Applied use of consumer insights, market research, marketing analytics and measurement models
- Understanding of full-funnel marketing; diverse marketing channels, associated goals, and metrics
- Be a confident storyteller
- Exhibit executive presence combined with communication and social skills that authentically engage all levels of the organization
- Be energized by connecting the dots between insights, strategy and planning, and impactful results
- Model collaboration and leadership combined with optimism, curiosity, and creativity
- Comfort with co-creation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders
- Strong business knowledge and results orientation
Responsibilities
- Lead the development of breakthrough marketing plans and activations that create brand preference, deliver marketing results and business impact for the Adobe brand and its portfolio of creative applications
- Partner with Global Marketing and Product Marketing teams to craft strategy and plans that enable breakthrough activations across owned, earned, and paid marketing channels
- Correlate activations to measurement plans that yield performance results
- Lead cohesive brand activation plans including brand advertising, product innovation campaigns, always-on marketing activities, brand partnerships and extensions into culture and entertainment
- Drive consistent experiences across all audience touch points
- Develop content strategies with internal teams and external agencies that enable brand advertising in partnership with Studio and agency partners
- Advocate for brand marketing investments that create sustainable, marketing impact and business growth
- Champion brand purpose, ensuring it is coordinated into the definition of our brands and into how our brands show up at every touch point
Preferred Qualifications
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No preferred qualifications provided.