Integrated Marketing Manager

6+ years of experience in integrated marketing, campaign management, or a related field, with a strong track record of driving measurable results.
Excellent strategic thinking and project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
Strong communication and collaboration skills, capable of engaging with a diverse range of stakeholders.
Experience in developing and executing multi-channel marketing campaigns, with a solid understanding of the buyer journey.
Familiarity with analytics tools to measure campaign performance and inform decision-making.

Lead the strategy, planning, and execution of integrated marketing campaigns that support key product lines, customer segments, and business objectives.
Translate go-to-market priorities into campaign briefs that align internal stakeholders and guide cross-functional execution.
Serve as the central campaign lead, coordinating efforts across various marketing disciplines.
Guide the development of messaging frameworks and audience strategies that enhance campaign relevance and performance.
Build channel plans that encompass paid, owned, and earned media, tailored to the buyer journey.
Partner with regional marketing teams to ensure global campaigns are adaptable for local relevance and execution.
Define and track key performance indicators, collaborating with analytics and operations teams to assess impact and optimize performance.
Ensure consistency and cohesion across all campaign touchpoints and customer interactions.
Contribute to campaign testing strategies and drive continuous improvement in campaign performance.
Manage alignment and resource allocation with key stakeholders to ensure campaign success and timely delivery.
Act as a strategic advisor to cross-functional teams, bringing market insights and campaign best practices to the forefront.

No preferred qualifications provided.