Lifecycle Marketing Manager – Credit Card

Lifecycle Marketing Manager – Credit Card

Requirements

• Minimum of 5 years of experience in customer lifecycle marketing, CRM, or a related role, preferably in the retail or financial services industry.
• Organized, self-motivated, strong communication and interpersonal skills to collaborate effectively and build strong relationships with business partners.
• Ability to thrive in a fast-paced, results-oriented environment, demonstrating strong attention to detail and delivering flawless, accurate execution across multiple simultaneous projects.
• Analytics mindset with problem-solving skill; experienced in using logic and data-driven methods to solve complex challenges and develop effective solutions. Able to extract insights from data and communicate findings concisely to inform and influence decision-making.

Responsibilities

• Develop and implement comprehensive credit card lifecycle marketing strategies to drive engagement, retention, and loyalty across all brands.
• Support customer journey enhancement by refining messaging, targeting, and timing across touch points while maintaining journey maps to identify improvement opportunities.
• Execute and optimize multi-channel campaigns (email, direct mail, digital, in-app) using customer data and segmentation. Responsibilities include scheduling, creative briefs, managing timelines and deliverables, asset submission, QA, and reporting.
• Utilize data analytics to segment cardholders based on behavior, preferences, and purchase history to tailor marketing efforts effectively.
• Create and maintain detailed customer journey maps to identify touch points and opportunities for enhancing the cardholder experience.
• Develop and execute strategies to move cardholders to higher card program tiers, increasing engagement and benefits.
• Analyze customer data to identify trends, insights, and opportunities for improvement. Provide regular reports on key performance metrics and campaign effectiveness.
• Work closely with brand CRM leads and cross-functional teams to leverage customer data, insights and tools for effective lifecycle marketing and campaign execution.
• Oversee marketing expenses by opening POs, maintaining budget tracking files, and coordinating with the finance team.
• Stay up to date with industry trends, best practices, and emerging technologies to continuously improve lifecycle marketing strategies.

Preferred Qualifications

No preferred qualifications provided.