Sr. CRM & Lifecycle Marketing Manager

Sr. CRM & Lifecycle Marketing Manager

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience developing and deploying CRM programs across multiple owned channels, either in-house or at an agency.
• 1–3+ years direct experience with Salesforce Pardot and Marketing Cloud.
• Meticulous documentation and mapping skills to help manage complex automations.
• Understanding of marketing channel purposes and how they interact to move the customer toward a particular action.
• Thorough knowledge of email marketing best practices, audience segmentation, and deliverability methods.
• Working knowledge/understanding of email template design trends and best practices.
• Strong project management abilities; capable of proactively managing multiple projects simultaneously.
• Ability to work both independently and collaboratively as part of a team—online, in-person, locally, and globally.
• Creative problem-solving skills with a focus on execution efficiency while balancing long-term strategic thinking.
• Ability to work with minimal supervision while achieving a high degree of accuracy and meeting deadlines.
• Flexibility, transparency, and ownership over responsibilities.
• Proven track record of managing multiple priorities while maintaining a professional image.
• Excellent verbal and written communication skills.
• Strong performance on cross-functional project teams and with external vendors.

Responsibilities

• Act as the strategic owner of CRM across the customer lifecycle to drive engagement, retention, and acquisition.
• Execute and champion personalized, automated, and data-driven communications through email and other CRM channels.
• Develop and optimize trigger/model-based journeys and lifecycle flows.
• Identify and address gaps in the customer journey, driving movement through the marketing funnel.
• Lead CRM segmentation strategies and ensure message personalization across personas and lifecycle stages.
• Collaborate with Business Development teams to assist with campaign messaging and nurturing unresponsive leads.
• Align CRM campaigns with customer acquisition and demand generation strategies to drive qualified leads.
• Run A/B and multivariate testing; analyze campaign results, help develop benchmarks, and report on performance.
• Establish and manage a formal testing strategy across audiences and channels to continuously optimize performance and insights.
• Partner with creative and copy teams to optimize email content and design for efficiency and performance.
• Manage and scale multiple work streams to ensure timely delivery of all campaigns.
• Stay current on competitive email and CRM trends and apply insights to guide our email/CRM roadmap.
• Track and share regular reports on campaigns to measure effectiveness and optimize future initiatives.
• Manage relationships with external agencies and vendors.
• Collaborate across marketing, product, business development, and customer success teams to drive lifecycle outcomes.
• Maintain a customer- and product-centric mindset to increase retention, deepen engagement, and enhance customer experience.
• Balance creative storytelling with technical and analytical rigor to bring ideas to life through CRM campaigns.

Preferred Qualifications

• Experience with additional CRM tools and marketing automation platforms (e.g., HubSpot, Marketo, Braze)
• Industry experience in fintech, SaaS, video games, or technology.
• Demonstrated experience or interest in the video game industry and a basic understanding of end-to-end product cycles and business needs.
• Experience working with an entrepreneurial organization.
• Ability to grasp new concepts quickly.
• Salesforce Administrator Certification.
• Robust network of game developers and publishers.