Senior Product Marketing Manager
| Company | Magnite |
|---|---|
| Location | New York, NY, USA, Broomfield, CO, USA |
| Salary | $140000 – $160000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 6+ years of experience in product marketing, product management, or B2B marketing, ideally in SaaS or ad tech
- Strategic thinker with a proven ability to drive go-to-market success for complex, data-driven products—including those focused on audience activation, identity, or privacy
- Familiarity with the ad tech ecosystem and an understanding of programmatic advertising is a strong plus
- Skilled at translating technical functionality into clear, value-driven messaging tailored to different buyer personas and use cases
- Comfortable influencing cross-functional teams and leading conversations with Product, Sales, and Partnerships to align on strategy and execution
- Strong written and verbal communication skills, with experience creating compelling content across presentations, sales tools, and campaign assets
- Demonstrated ability to prioritize in a fast-paced environment and bring clarity and structure to ambiguous projects
- Experience leveraging LLMs like ChatGPT to accelerate content development, streamline workflows, and support better decision-making
- A collaborative and curious mindset, with a willingness to dig deep into product details and elevate the work of those around you
Responsibilities
- Lead Go-to-Market Plans: Collaborate with product, sales, and marketing teams to lead the development and execute GTM strategies that drive product adoption and revenue. Expand the depth and breadth of GTM launches and associated integrated marketing campaigns, with measurable outcomes
- Develop Sales Enablement + Content: Develop high-quality enablement materials centered on storytelling, including presentations, interactive web content, datasheets, demo videos, solution guides, and more, to support the commercialization of our products
- Advise: Be a strategic advisor to Sales and Product teams, proactively identifying opportunities for growth and differentiation
- Create Messaging and Positioning: Craft differentiated product positioning and messaging frameworks that align with Magnite’s brand narratives, enhancing competitive positioning in the market
- Lead Market and Competitive Analysis: Partner with cross-functional teams, analysts, and clients to gain insights into the competitive landscape and guide product strategy
- Leverage AI and Automation: Use advanced tools, including LLMs such as ChatGPT, to streamline the development of marketing assets, improve team productivity, and enhance campaign effectiveness
Preferred Qualifications
- Bonus: Experience mentoring junior team members or helping scale product marketing practices in a growing organization