Senior Marketing Program Manager

Senior Marketing Program Manager

Requirements

• 6-8+ years experience in program or project management
• Experience in working with Asana or equivalent platforms
• BA required

Responsibilities

• Lead Annual & Quarterly Marketing Planning: Drive the planning and prioritization process for the marketing team, aligning strategy with tactical execution, spending, and ROI goals.
• Project Manage Integrated Plays and Campaigns: Lead the planning and collaboration process for integrated initiatives across cross-functional marketing and revenue teams, facilitating clear strategy, high quality deliverables and on-time execution across multiple stakeholders and teams.
• Prioritize and Facilitate Channel Execution: Support internal customers of virtual and live events, lifecycle, community, and performance marketing by building and socializing processes that prioritize highest-impact initiatives and streamline collaboration.
• Manage Planning Calendar for Priority Plays, Campaign and Initiatives: Drive a hyper cross-functional planning process for quarterly integrated marketing plays, priorities, and budgets with a focus on near term and long term roadmaps.
• Facilitate Key Decision Points: Identify critical decision moments during program execution, aligning teams and resources to ensure smooth progress and timely resolutions.
• Monitor & Report Performance: Collect, analyze, and report on key metrics and deliverables, using data to evaluate performance and inform future marketing plans.
• Collaborate Across Teams: Work closely with content, product marketing, performance marketing, growth, revenue, and GTM/marketing operations to ensure program and campaign goals are met. Work across global marketing partners to expand our reach.
• Project Manage Marketing Campaigns and Experiments: Build project plans and oversee campaigns, ensuring clear deliverables, deadlines, and high-quality, on-time launches.

Preferred Qualifications

• SaaS experience strongly preferred