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Director of Enterprise Product Marketing
| Company | Trustpilot |
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| Location | New York, NY, USA |
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| Salary | $162000 – $185000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Experience in B2B SaaS product marketing, with a solid background in the enterprise segment.
- Deep understanding of enterprise buyer behavior, sales cycles, and competitive dynamics.
- Capability to craft compelling narratives and positioning that resonate with C-level executives and key decision-makers.
- Extensive experience in go-to-market and implementation including product launches, sales enablement, and demand generation.
- Skilled communicator and storytelling skills, with the ability to effectively engage both internal and external stakeholders.
- Analytical approach, using data and market insights to support decision-making.
- Experience working cross-functionally with Sales, Product, Customer Success, and Marketing teams.
- Commitment to customer-focused marketing and a drive to develop meaningful programmes that create value.
Responsibilities
- Develop and carry out a world-class enterprise product marketing strategy, defining key success metrics and aligning efforts with Trustpilot’s broader business objectives.
- Own positioning, messaging, and differentiation for Trustpilot’s enterprise offerings, ensuring they address the needs of key stakeholders and decision-makers.
- Lead go-to-market strategies for new enterprise product launches and enhancements, collaborating closely with Sales, Product, and Marketing to drive adoption and revenue growth.
- Develop compelling sales enablement materials, including playbooks, pitch decks, and customer case studies, empowering Sales and Customer Success teams to engage enterprise clients effectively.
- Conduct in-depth market research and competitive analysis, identifying trends, opportunities, and potential threats in the enterprise landscape.
- Optimize pricing and packaging strategies to ensure strong product-market fit and drive sustained growth in the enterprise segment.
- Lead thought leadership initiatives, producing insights and content that position Trustpilot as a trusted partner in the enterprise space.
- Analyze performance data and customer feedback, iterating on messaging and strategies to continuously improve go-to-market execution.
- Collaborate with Product teams to inform roadmap decisions based on market insights and customer needs.
- Ensure alignment across commercial and operational teams, ensuring a seamless and consistent enterprise customer journey.
Preferred Qualifications
No preferred qualifications provided.
