LN Media & Sponsorship – Director – Healthcare Sponsorship Sales
Company | Live Nation Entertainment |
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Location | Washington, USA, Pennsylvania, USA, California, USA, Texas, USA, Florida, USA, Georgia, USA, New York, NY, USA, Massachusetts, USA, Illinois, USA |
Salary | $125000 – $150000 |
Type | Full-Time |
Degrees | |
Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of sponsorship sales / solution-based marketing programs with a minimum of 3 years in Healthcare category.
- An understanding of the current state of the Healthcare category and challenges their marketers face.
- A willingness to travel up to 30% of the time and comfort level presenting to C-suite executives.
- Solid relationships with senior level marketing executives at relevant brands / agencies located in or doing business in the market.
- Demonstrated ability to develop and nurture relationships and work effectively at all levels of the decision process.
- Strong understanding of media / advertising buys to communicate value of sponsorship vs. pure media as a marketing solution.
- Strong interpersonal and leadership abilities with excellent oral and written communication skills.
Responsibilities
- Create, package and sell solution-based music marketing sponsorship programs to leading healthcare systems & associated categories (pharmaceuticals, etc).
- Primary focus of driving new sponsorship programs at Live Nation owned/operated venues & regional festivals. Secondary focus on non-LN markets via promotional & digital solutions.
- Contribute to the strategy development & execution of upsell new Live Nation capabilities to existing category partners.
- Meet or exceed revenue and key account goals.
- Monitor healthcare industry trends to identify ways to leverage & connect to our audience.
- Network Healthcare industry to identify new opportunities.
- Represent Live Nation sponsorship team at industry meetings/summits.
- Work with account management team to create & grow a Healthcare-themed virtual sponsorship community where partners will share experiences of leveraging Live Nation sponsorships to drive their business lines.
- Consistently demonstrate the branding values of live music tie-ins to create unique marketing value with Live Nation’s assets.
- Structure, price, successfully negotiate and close deals that will keep you performing to expectations in tracking to your budget.
Preferred Qualifications
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No preferred qualifications provided.