Sr Director – Marketing Analytics and Data Science
| Company | St. Jude Children’s Research Hospital |
|---|---|
| Location | Coppell, TX, USA, Memphis, TN, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, Master’s |
| Experience Level | Senior, Expert or higher |
Requirements
- Bachelor’s degree required; MBA or master’s degree preferred in one of the following fields of study: Marketing, Data Science, Statistics, or a related field.
- 10+ years of combined experience in marketing analytics or data science, including 5+ years in a leadership role within a large matrixed organization.
- Technical proficiency in building and/or procuring MMM solutions (required) and MTA solutions (preferred).
- Advanced expertise in Google Analytics, SQL, Python, R, and familiarity with platforms like Nielsen, Neustar, or Tableau.
Responsibilities
- Lead the development, implementation, and continuous enhancement of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) models in a flexible build-or-buy hybrid scenario.
- Align capabilities with business goals, driving data integrity, accuracy, and scalability.
- Champion the use of MMM and MTA insights for annual budgeting, forecasting, and tactical investment decisions.
- Partner with Development, Brand Marketing & Audience Strategy, Performance Marketing, and Finance to shape campaign strategies and assess financial impact.
- Leverage data-driven insights for optimized campaign strategies.
- Lead a team of 8-12 data scientists and analysts, fostering innovation, collaboration, and professional growth.
- Stay ahead of industry best practices and emerging tools to maintain a cutting-edge analytics function.
- Spearhead A/B testing and incrementality lift testing initiatives to optimize marketing tactics across digital, social, and traditional channels.
- Ensure measurable ROI improvements through effective testing and optimization.
- Develop real-time dashboards and reporting solutions to provide leadership and cross-functional teams with actionable insights.
- Present strategic recommendations to senior leadership, aligning analytics with organizational objectives.
- Collaborate with Finance to assess the financial impact of marketing strategies, ensuring alignment with broader business objectives.
Preferred Qualifications
- Experience managing teams and budgets of $2M+ preferred.