Senior Manager / Director – Marketing Operations

Senior Manager / Director – Marketing Operations

Requirements

• 10+ years marketing operations experience, with progressively increasing responsibility, complexity, and scale of work
• 5+ years people management experience
• Ability to think strategically, but also have exceptional attention to detail in execution and project management skills
• Results-driven self-starter with the ability to multitask
• Exceptional interpersonal and stakeholder management skills
• Effective, clear, and concise communication skills, verbal and written
• Strategic, structured thinker
• Strong analytical skills and business acumen
• Demonstrated ability and desire to coach and develop a team
• Comfortable working in a fast-paced environment while dealing with ambiguity
• Drive
• Advanced skills required in Marketo, SFDC, Bizible, BI tools (Looker, Tableau, etc), Gsuite, Excel

Responsibilities

• Serve as the trusted advisor and operations leader to CMO and leadership
• Own and build out all Marketing Operations activities including business systems and tools, process and policies, attribution/lead scoring models, operations, data & reporting, and business/operational planning
• Drive ambitious goals to develop new systems/data architecture, automations, integrations, and best practices that will create a step change in performance
• Support marketing execution. Partner with Demand Generation, Channel, and Brand teams to plan and execute marketing strategies within the marketing automation platform
• Proactively drive continuous improvement for process optimization, process redesign, or development of new process/policies
• Responsible for the strategic roadmap and implementation of marketing technology tools
• Own lead management processes. Partner with cross-functional teams in Sales Development, Marketing, and GTM Leadership to maximize the velocity and conversion of MQLs through scoring, routing and qualification processes
• Build infrastructure and foundation to enable full funnel reporting and analytics
• Drive marketing database strategy. Analyze gaps in our data and contact acquisition strategy. Oversee strategy, execution and measurement to ensure accuracy, completeness, and recency of marketing data
• Develop end-to-end sales process and oversee governance of all policies across a matrixed business; run routine audits to verify compliance at all levels; maintain key documentation regarding our policies and sale processes
• Assist with the marketing planning and budgeting process. Help to ensure that marketing’s goals are consistently aligned with the overall strategy
• Deliver insights into the performance of marketing activities and campaigns

Preferred Qualifications

• Experience in a multi-product SaaS company selling to enterprises a plus