Creative Director - Brand Marketing

Creative Director – Brand Marketing

Bachelor’s degree in graphic design, marketing, communications, or a related field.
10+ years in creative leadership roles, with a proven track record in brand marketing, creative direction, and team management
Strong ability to balance strategic thinking with hands-on creative execution.
Expertise in visual storytelling, branding, and campaign development.
Proficiency in design software (Adobe Creative Suite) and familiarity with emerging creative technologies.
Exceptional leadership, project management, and communication skills

Shape and advance Waystar’s brand strategy, ensuring alignment with business objectives and marketing goals.
Develop scalable creative frameworks and campaigns that elevate Waystar’s presence across all markets.
Serve as a steward of Waystar’s brand guidelines, visual identity, and tone of voice to maintain consistency across all touchpoints.
Lead the conceptualization and execution of high-profile campaigns, including national media, digital advertising, social media, and investor marketing.
Oversee the design and production of branded assets for client, market, and team member engagement.
Collaborate with cross-functional teams to ensure creative deliverables align with business needs and brand standards.
Build, inspire, and mentor a high-performing team of designers, fostering a culture of innovation, collaboration, and continuous growth.
Provide clear direction, constructive feedback, and support to ensure excellence in creative output.
Partner with internal teams across brand strategy, pipeline activation, client experience, and team engagement to deliver cohesive marketing solutions.
Act as a creative consultant to leadership and stakeholders, ensuring projects are impactful and aligned with Waystar’s brand vision.