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Business Marketing Lead
Company | Snapchat |
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Location | New York, NY, USA |
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Salary | $121000 – $214000 |
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Type | Full-Time |
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Degrees | |
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Experience Level | Senior, Expert or higher |
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Requirements
- A deep proficiency for storytelling with experience translating insights, product information and data into client-facing marketing presentations
- Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment
- Ability and experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building
- Exceptional analytical and problem-solving skills
- Ability to engage all levels of the organization, with excellent relationship management abilities/strong interpersonal communication skills
- Ability to handle conflict appropriately, know when to delegate issues cross-functionally, and when to apply common sense
- Excellent organization skills, acute attention to detail, ability to handle multiple tasks in a fast-paced and time sensitive environment
- Excellent written and verbal skills, and a strong sense of professionalism
- Ability to effectively plan and manage projects for on-time delivery
- Demonstrated ability to use data to inform decision making and improve results
- Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials
Responsibilities
- Contribute to the North America marketing strategy to engage Snapchatters at scale and showcase how marquee brands use Snapchat to connect with their customers
- Use your marketing, social and/or digital media experience to position Snapchat’s product solutions for the key business objectives of the CPG industry
- Develop and manage marketing programs and campaigns across multiple channels including paid media, web and social channels, marketing events, agency takeovers, and more
- Develop tailored marketing collateral (narratives, videos, presentations, case studies) to educate advertisers on Snapchat’s unique value proposition. Partner with the Global Marketing team to scale these efforts globally
- Increase advertiser consideration of Snapchat by executing educational events (large scale industry events)
- Build strong working relationships with cross-functional stakeholders and leaders across Creative & Marketing, Sales, Insights, Product Marketing, Comms, Global Brand Experience, and Legal
- Manage marketing budget and measure the effectiveness of marketing activities and the ROI of its expenditures
- Monitor the competitive space, industry news and trends to understand marketplace opportunities
Preferred Qualifications
- B2B marketing experience developing strategy, positioning, and messaging for a brand or product in a marketing organization or advertising agency
- Experience with digital media, using advertising data to craft media strategy
- Track record of success in domestic marketing or advertising roles, building client facing programs and sales collateral and leading cross-functional teams
- Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos and other marketing materials
- A superb track record for project management, executing multiple projects simultaneously, at a high frequency
- Keynote and Google Slides presentation development experience
- Experience engaging at an executive level with cross-functional groups
- A passion for Snapchat and creativity