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Business Marketing Lead

Business Marketing Lead

CompanySnapchat
LocationNew York, NY, USA
Salary$121000 – $214000
TypeFull-Time
Degrees
Experience LevelSenior, Expert or higher

Requirements

  • A deep proficiency for storytelling with experience translating insights, product information and data into client-facing marketing presentations
  • Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment
  • Ability and experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building
  • Exceptional analytical and problem-solving skills
  • Ability to engage all levels of the organization, with excellent relationship management abilities/strong interpersonal communication skills
  • Ability to handle conflict appropriately, know when to delegate issues cross-functionally, and when to apply common sense
  • Excellent organization skills, acute attention to detail, ability to handle multiple tasks in a fast-paced and time sensitive environment
  • Excellent written and verbal skills, and a strong sense of professionalism
  • Ability to effectively plan and manage projects for on-time delivery
  • Demonstrated ability to use data to inform decision making and improve results
  • Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials

Responsibilities

  • Contribute to the North America marketing strategy to engage Snapchatters at scale and showcase how marquee brands use Snapchat to connect with their customers
  • Use your marketing, social and/or digital media experience to position Snapchat’s product solutions for the key business objectives of the CPG industry
  • Develop and manage marketing programs and campaigns across multiple channels including paid media, web and social channels, marketing events, agency takeovers, and more
  • Develop tailored marketing collateral (narratives, videos, presentations, case studies) to educate advertisers on Snapchat’s unique value proposition. Partner with the Global Marketing team to scale these efforts globally
  • Increase advertiser consideration of Snapchat by executing educational events (large scale industry events)
  • Build strong working relationships with cross-functional stakeholders and leaders across Creative & Marketing, Sales, Insights, Product Marketing, Comms, Global Brand Experience, and Legal
  • Manage marketing budget and measure the effectiveness of marketing activities and the ROI of its expenditures
  • Monitor the competitive space, industry news and trends to understand marketplace opportunities

Preferred Qualifications

  • B2B marketing experience developing strategy, positioning, and messaging for a brand or product in a marketing organization or advertising agency
  • Experience with digital media, using advertising data to craft media strategy
  • Track record of success in domestic marketing or advertising roles, building client facing programs and sales collateral and leading cross-functional teams
  • Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos and other marketing materials
  • A superb track record for project management, executing multiple projects simultaneously, at a high frequency
  • Keynote and Google Slides presentation development experience
  • Experience engaging at an executive level with cross-functional groups
  • A passion for Snapchat and creativity