Programmatic Coordinator

Programmatic Coordinator

Requirements

• Education in Digital Marketing, Advertising, Media Studies, Communication, or related fields
• Understanding of traditional and digital media planning concepts
• Excellent proficiency in Excel, coupled with a solid understanding of Word and PowerPoint at an intermediate level
• You’re not simply talented, but also optimistic, driven, empathetic, trustworthy, and kind

Responsibilities

• Set up, launch, and monitor programmatic campaigns across various platforms, ensuring accurate implementation and delivery
• Regularly review campaign performance metrics, identify areas for improvement, and implement optimization strategies
• Actualize campaign billing at the end of each month
• Analyze campaign data and performance metrics to generate insights and actionable recommendations
• Manage programmatic ad operations, including troubleshooting, and quality assurance to ensure accurate ad delivery
• Stay current with industry trends, technologies, and best practices related to programmatic advertising
• Work closely with cross-functional teams, including Planning, Ad Ops and Analytics, to ensure seamless campaign execution and alignment with overall marketing strategies
• Communicate campaign updates, progress, and results to internal teams
• Implement ongoing optimization tactics, such as bid adjustments, audience segmentation, and ad placements
• Perform thorough QA checks on creative assets, landing pages, and tracking to ensure accurate and consistent campaign execution
• Liaise with external partners, agencies, and ad tech vendors to coordinate campaign setup, troubleshooting, and optimization efforts

Preferred Qualifications

• Understanding in programmatic platforms, such as Yahoo!, Nexxen, GoogleAds, is great to have
• Adept time management across multiple campaigns, and effectiveness under pressure
• Proactive involvement in the media team, with a self-starter attitude fostering creativity, enthusiasm, and organization
• Ability to operate with minimal supervision within a growing team
• Willingness to learn and master new software platforms
• Strong initiative with a focus on problem-solving
• Adaptability and flexibility in a fast-paced, ever-changing environment
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Detail-oriented with excellent organizational and project management abilities
• Effective written and oral communication skills to effectively convey complex concepts clearly