Head of Paid Search
| Company | Neighbor |
|---|---|
| Location | Lehi, UT, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years of proven excellence in paid search, particularly with non-ecommerce consumer companies
- Mastery of Google Ads, including expert-level knowledge of its most advanced features
- Exceptional analytical skills, with the ability to analyze performance and extract insights that drive sound decisions and optimizations
- Track record of driving significant growth in highly competitive, fast-evolving markets
- Passion for the sharing economy and marketplace business models (e.g. Airbnb, Uber, Doordash)
- Demonstrated ability to thrive in a high-expectations, high-performance culture
- Team player with excellent communication who works well both leading projects and executing supporting initiatives
- Strong ownership mindset, coupled with a thirst for knowledge continuous improvement
- Expert-level proficiency in data analysis, using tools like SQL and Excel
- Creative problem-solver, adept at navigating ambiguity and delivering results
Responsibilities
- Lead Neighbor’s paid search strategy and execution, driving revenue growth and ROAS efficiency
- Expertly manage tROAS bids, daily budgets, campaign structure, and multiple campaign types with a focus on PMax and standard search
- Design and launch new experiments and campaign builds to unlock growth wins
- Collaborate with stakeholders including VP marketing, creative, data, product, and eng teams on new creative, landing pages, and data projects
- Report regularly on channel metrics and insights
- Monitor Google Ads API connections for conversion tracking, audiences
- Unlock new channels by leading paid media tests
Preferred Qualifications
- Passion for the sharing economy and marketplace business models (e.g. Airbnb, Uber, Doordash)