Growth Marketing Lead

5+ years of experience in data-driven growth B2B marketing
Strategic mind with analytical hands – you can think high-level about business objectives on Monday and dive deep into campaign performance data by Tuesday
Multi-channel acquisition expertise with a proven track record of scaling enterprise and growth customer growth while keeping CAC in check. Experience with SEO is a plus.
Creative testing experience and a keen eye for what messaging resonates with different audience segments
Data storytelling abilities – you can turn a spreadsheet of numbers into a compelling narrative about where to invest next
Collaborative spirit and excellent communication skills – you’ll be working cross functionally with product marketing, content, and leadership
A kind human who wants to build an extraordinary product, culture and brand.
Energized by ambiguity and can create structure in a dynamic, fast-paced environment.

Develop and execute multi-channel growth strategies through paid acquisition with a focus on LinkedIn and paid media digital channels that make our pipeline line go up and to the right (we like that direction)
Pioneer new frontiers by testing and scaling nascent paid acquisition channels
Track, optimize, and report on key marketing metrics including CAC, ROAS, and CVRs across the funnel
Leverage next generation analytics and targeting tools like Metabase, GA4, and Rockerbox to measure campaign effectiveness and uncover growth opportunities
Collaborate seamlessly with our content and ABM team members to ensure your brilliant acquisition strategies amplify their equally brilliant initiatives
Take risks! Have fun. Stand out!