Demand Generation Manager

Demand Generation Manager

Requirements

• 5+ years B2B demand generation experience
• Proven track record hitting aggressive pipeline targets
• Expert-level Hubspot knowledge and implementation experience
• Strong analytical skills with experience in marketing analytics and attribution
• Experience managing integrated multi-channel campaigns
• Data-driven approach to campaign optimization and budget allocation
• Bachelor’s degree in Marketing, Business, or related field

Responsibilities

• Own implementation and optimization of Hubspot marketing automation platform
• Develop and maintain lead scoring frameworks, nurture flows, and attribution modeling
• Build and optimize marketing and sales handoff processes
• Create dashboards and reporting systems to track KPIs and campaign performance
• Manage relationships with demand generation agencies and contractors
• Brief and oversee external content creators, copywriters, and campaign specialists
• Establish KPIs and success metrics for agency partnerships
• Ensure consistent quality and brand voice across external resources
• Design and execute integrated demand generation campaigns across digital channels
• Manage marketing qualified lead (MQL) targets and pipeline contribution goals
• Develop account-based marketing (ABM) strategies for key verticals
• Collaborate with content team to create compelling campaign assets
• Work with events team to maximize lead generation from conferences and webinars
• Partner with product marketing to align campaigns with product launches and initiatives
• Own marketing analytics and performance reporting
• Implement A/B testing and optimization strategies
• Track and optimize campaign ROI and cost per lead
• Develop insights to inform marketing strategy and budget allocation
• Create executive-level reporting on marketing’s impact on pipeline and revenue

Preferred Qualifications

No preferred qualifications provided.