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Performance Marketing Manager
| Company | Justworks |
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| Location | New York, NY, USA |
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| Salary | $109000 – $119900 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3–5 years of experience in performance marketing analytics or digital media analytics
- Experience working in a B2B marketing environment and understanding of the B2B sales funnel, lead stages, and conversion metrics
- Strong knowledge of paid media platforms (Google Ads, Meta, LinkedIn, programmatic/display, YouTube) and their respective data/reporting capabilities
- Deep understanding of performance metrics (ROAS, CPL, CPIO, incrementality, attribution, etc.) and how to tell a story with data
- Hands-on experience with multi-touch attribution tools (e.g., HockeyStack) and/or MMM
- Strong analytical toolkit: Excel/Google Sheets modeling, SQL, dashboarding (Tableau, Looker, etc.)
- Exceptional communication skills—you can distill complex data into clear insights and compelling recommendations
- A bias for action—you don’t just report on performance, you help drive it
- Passion for continuous learning and experimentation in a fast-paced environment
Responsibilities
- Partner closely with channel managers (search, social, video, programmatic, etc.) to analyze campaign performance and deliver data-driven, actionable recommendations that drive growth and efficiency
- Conduct deep-dive analyses to assess campaign incrementality and ROI across channels, providing insights into what’s working and where we can improve
- Translate insights from marketing mix modeling (MMM), multi-touch attribution tools (e.g., HockeyStack), and internal reporting into clear, actionable strategies for channel optimization
- Build and maintain channel-level forecasts and scenario models in collaboration with the Senior Manager of Performance Marketing and the Finance team to support budget planning and investment decisions
- Use CRM and Salesforce data to assess lead quality and conversion outcomes, identifying which campaigns and tactics drive high-value leads—and where there’s room to optimize
- Develop measurement frameworks in partnership with Data Science for mid- and upper-funnel channels (e.g., CTV, YouTube) to demonstrate their impact and support a cohesive, multi-touch strategy
- Own and support the A/B testing roadmap for the performance team—including test design, execution, analysis, and rollout of insights
- Help establish best practices in paid media measurement, data integrity, and performance storytelling
Preferred Qualifications
No preferred qualifications provided.
